REX BURKHOLDER // STRATEGY and MESSAGE

Rex Burkholder founded two successful Portland non-profit organizations-the Bicycle Transportation Alliance and the Coalition for a Livable Future. Elected to the Metro Council, he served three terms. His book, The Activist’s Toolkit (2017), is highly praised for its creative approach to leadership, helping many around the world be more effective community activists. As a volunteer, Rex founded the Oregon Outdoor Education Coalition in 2014 and led the successful campaign to dedicate $30 million annually for Outdoor School statewide in Oregon. In 2021, he led the successful Outdoor School for All effort in Washington State. Rex provides strategic advice to non-profit organizations, coaching to civic leaders, advises political campaigns, and leads volunteer restoration crews in local parks.

GAVIN MAHALEY // SEMIOTICS + VISUAL LANGUAGE + PARTNER // WEBSITE

Gavin has over 25 years of professional experience in branding, production, strategic engagement, and visual language direction - from local projects to national and international campaigns. He started his career in public relations and has worked to help clients in retail, the sciences, the food industry, insurance, healthcare, and government before becoming part of We Win/Oxalis. Gavin helps clients clarify their image message, identify their target audience, and communicate that image message using the audience's language and tools. Gavin helps clients effectively communicate with desired audiences across all platforms by researching the audience's shared values, trust metrics, obstacles, and communication patterns.

CASEY LEITH // ART DIRECTOR

Casey joined We Win/Oxalis after moving to Bend in early 2020 and managed Phil Chang's successful campaign for Deschutes County Commissioner. Casey does digital communication, videography, and design work for The Oxalis Group. Outside of designing social media campaigns and website pages, Casey enjoys playing soccer, skiing, and spending time outdoors with her dog in Central Oregon.